Customer Experience Strategy
For most brands today, a robust and data-driven Customer Experience strategy is recognised as an essential foundation for developing customer lifetime value (CLV) and loyalty.
At the Insight Guild we recognize the importance of a clearly defined customer experience strategy, and the delicate dynamics that exist between profitability and customer experience. Delighting your customers need not come at the expense of profits, on the contrary: a well-defined customer experience should be an enabler for increased Customer Lifetime Value (CLV).
Furthermore, it is critical that customer experience design is not solely based upon the beliefs and perceptions of product and marketing teams, but is formulated based upon informed insights derived from deep mining of VOC (voice of the customer) and omnichannel intelligence.
Our Customer Experience Strategy solutions provide a data-driven approach to customer experience design, delivering the optimal blend between customer delight and customer lifetime value (CLV):
